In BC, the top five brands—including Purdy’s Chocolates, Cirque du Soleil, Chapman’s, CBC, and Roots—reflect a strong appreciation for friendliness, niceness, and respectfulness. Purdy’s tops the province’s list with particularly strong scores in friendly and nice, suggesting that local pride and emotional appeal are key drivers of brand love. Cirque du Soleil continues to perform well thanks to its adventurousness and cultural uniqueness.

What stands out in BC is the alignment between brand warmth and trust. While adventurousness and sustainability matter, they take a back seat to how kind, honest, and tolerant a brand feels. Brands that combine cultural resonance with emotional sincerity—especially those rooted in Canadian identity—have a particular advantage in BC’s values-driven marketplace.