Welcome to brandindex.ca, the official website of the Great Canadian Brand Index (GCBI), owned and operated by Brand Dummy. By accessing this website or using any services provided through it, you agree to the terms set out below.

This page outlines the legal terms of use and privacy practices related to your use of the website and our data collection methods. We are committed to protecting your personal information and ensuring transparency in how we handle data, including survey responses and analytics.

Intellectual Property

All content, data, text, designs, graphics, logos, and trademarks on this site are the property of Brand Dummy unless otherwise stated. Unauthorized use, reproduction, or distribution of GCBI material, including data, rankings, or insights, is prohibited without express written consent.

Use of the GCBI

The GCBI is a proprietary research tool developed using consistent and transparent methods. While data summaries and rankings are publicly accessible, commercial use of full datasets, regional breakdowns, or industry comparisons requires licensing or purchase. Contact us for more information on access tiers.

Limitation of Liability

We strive to ensure the accuracy and timeliness of the data presented. However, brand perceptions change over time, and we make no guarantees as to the completeness or accuracy of all brand listings or ratings. Users and purchasers use this data at their own discretion.

Information Collection

We collect non-identifying data through anonymous surveys conducted across Canada. Participants are recruited through legitimate online panels and provide informed consent. The survey asks about participants’ values and their perceptions of over 250 brands on several dimensions (e.g., friendliness, honesty, sustainability, etc.).

Use of Information

Survey data is aggregated to produce the GCBI rankings and related insights. No personally identifiable information (PII) is ever collected or stored. Aggregated data may be used for academic research, media communications, and market research reports.

Cookies & Web Analytics

This website may use cookies and standard analytics tools (e.g., Google Analytics) to monitor site performance and usage. These tools do not collect personal information and are used solely to improve the user experience.

Data & Security

All survey data is stored securely using encrypted formats. Access to full datasets is restricted to authorized personnel and third parties who are bound by confidentiality and data protection agreements.

Third-Party Links

The website may contain links to external websites. We are not responsible for the content or privacy practices of these sites.

Changes to Policy

We reserve the right to update this Legal & Privacy Policy as needed. Updates will be posted on this page with a revised effective date.

Trademark Registration & Incorporation

The Great Canadian Brand Index is a registered trademark in Canada. All rights reserved. Brand Dummy is also a registered trademark, and the company is incorporated in Canada as Brand Dummy Inc., in the United States as Brand Dummy LLC, and in Australia as Brand Dummy Pty Ltd.

Contact

For questions regarding this policy, to request access to data packages, or to report a concern, please contact Brand Dummy.