The GCBI Grocery Industry Report covers four Canadian supermarket and grocery chain brands: Longo's, Sobeys, Metro, and Loblaws. Data reflects national consumer perception surveys conducted in both 2025 and 2026.

• Without Loblaws, the grocery category would rank 6th among all 12 GCBI industries. With Loblaws, it ranks 10th.

• Loblaws scored 58.31 in 2026—the second-lowest brand score in the entire 130-brand GCBI dataset—and ranked last nationally for the second consecutive year.

• Loblaws' Millennial score (56.45) is the lowest score of any brand for any generation in the entire GCBI—and Millennials are Canada's primary grocery shoppers.

• Sobeys improved (+0.29 points) and rose 29 national positions—the only grocery brand to gain in 2026.

• Atlantic Canada recorded the grocery category's sharpest regional decline (−2.12 points)—the largest single-region drop in any GCBI industry in 2026.

The grocery category cannot be meaningfully analyzed without separating Loblaws from the other three brands. Longo's, Sobeys, and Metro are mid-performing national brands—all above the national average, all competitive. Loblaws is in a category of its own, defined by sustained and deepening perception failure across every demographic segment, every region, and every GCBI dimension.

Sobeys' 29-position national rank gain is the most significant positive movement in the grocery category in 2026. Its Atlantic Canada strength, improving scores among women, and balanced political profile position it as the grocery brand with the best trajectory. Metro held its position with particular strength in Québec, where its regional heritage gives it a perception advantage that no other Grocery brand can match.

The full report includes a dedicated section examining Loblaws' segment-level data in detail—including its ranking among Millennials, NDP voters, low-income Canadians, and in BC and Ontario—with a national rank table that shows how broadly and deeply the brand's perception problems run.

• Complete brand rankings table—all 4 brands, 2025 vs. 2026, with national rank context

• Special Focus: Loblaws—a dedicated segment analysis table showing national rank by demographic, with signals.

• Dimension profiles: brand-by-brand breakdown of all 7 GCBI dimensions.

• Regional breakdown: the Ontario improvement, Atlantic Canada collapse, and Québec dynamics.

• Demographic breakdown: the Millennial crisis, gender patterns, income profiles, and political polarisation analysis.

• Five strategic implications including Sobeys' momentum and the Loblaws recovery question.