Great Canadian Brand Index

2026
2025

Compare by Group

  • By Political Party Supported

    Liberal, Conservative, NDP, Other

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  • By Gender

    Men, Women

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  • By Generational Cohort

    Gen Z, Millennials, Gen X, Baby Boomers+

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  • By Race

    White, Black, Asian, Non-White

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  • By Citizenship

    Citizens, Non-Citizens

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  • By Socioeconomic Status

    Low, Moderate, High

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  • By Education Level

    Less than Undergraduate Degree, Undergraduate Degree, Graduate/Professional Degree

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  • By Religious Belief

    Religious, Non-Religious

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Looking for More Data?

Want to compare friendliness, nice, respectful, honesty, tolerance, adventurous, and sustainability — not just overall GCBI results — by group? Maybe you want to see how brands are perceived along adventurous by generational cohort, for instance?

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