Great Canadian Brand Index

2026
2025

Compare by Group

  • By Political Party Supported

    Liberal, Conservative, NDP

    Access Data

  • By Gender

    Men, Women

    Access Data

  • By Generational Cohort

    Gen Z, Millennials, Gen X, Baby Boomers+

    Access Data

  • By Race

    White, Black, Asian, Non-White, Other

    Access Data

  • By Citizenship

    Canadians, Non-Canadians

    Access Data

  • By Socioeconomic Status

    Low, Moderate, High

    Access Data

  • By Education Level

    Less than Undergraduate Degree, Undergraduate Degree, Graduate Degree

    Access Data

  • By Religious Belief

    Religious, Non-Religious

    Access Data

Looking for More Data?

Want to compare friendliness, nice, respectful, honesty, tolerance, adventurous, and sustainable — not just overall GCBI results — by group? Maybe you want to see how brands are perceived along adventurous by generational cohort, for instance?

Want customized reports for an industry or for particular brands? Want access to the raw data for your own decision-making needs?

Reach out to us for queries regarding customized data access!